Fleet Managers asked to focus attention on Slower Speeds
It’s best to plan early – an article in Automotive Industry Digest is focusing its attention on Road Safety Week in 2012 and highlighting how companies can play a part
The UK’s biggest road safety event, will take place during the week of November 19-25 and is being organised by road safety charity Brake. The event is designed for companies to promote safe driving to staff and to show their commitment to road safety in the wider community. Companies can log onto www.roadsafetyweek.org.uk to get ideas and register to receive free resources to help them take part. Every year Brake picks a theme to focus on through its Road Safety Week media campaign and this year it is ‘Slower speeds = happy people’. However, companies can choose to run their initiative on that theme or any other road safety topic.
I work with my daughter’s school in a School Travel Planning role and we also take an active part in the Road Safety Week organised by Brake – of course, it’s a different angle for school children and parents who travel to school in cars and on foot. We organise “Be Bright” days where the children wear high visibility clothing, and we also run “Kill Your Speed” campaigns in the local community. It’s a national event that’s open to all to get involved. Is your company planning on taking part in the initiative? Does Road Safety Week feature in your Corporate Responsibility agenda?